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Buffer

Introduction:

  • Buffer is a comprehensive social media management platform designed to help individuals, businesses, and organisations effectively manage their online presence across various social media platforms.
  • Streamline content creation, scheduling, engagement, and performance analysis.
  • Optimise your social media strategy and enhance your online impact.

Features:

  • Content Scheduling: Schedule social media posts in advance, 
  • Multichannel Posting: Manage multiple social media accounts from various platforms( Facebook, Twitter, Instagram, LinkedIn, and Pinterest).
  • Visual content calendar that helps users plan and organise their social media posts effectively.
  • Browser Extension: Share web content directly to their social media profiles with just a few clicks.
  • Monitor conversations and mentions related to your brand, industry, or keywords across social media platforms.

Benefits for non-profit organisations:

  • Offers customizable plans, allowing NPOs to choose features that align with their specific needs and goals.
  • Educational content to help NPOs optimise their social media strategies and stay informed about trends
  • NPOs can use Buffer to amplify advocacy messages, raising awareness about their causes and driving change.
  • Enables NPOs to foster an engaged online community by facilitating discussions, sharing resources, and encouraging involvement.
  • Assists NPOs in engaging with donors, sharing updates on projects, and acknowledging contributions.

Supported Database:

  • Relational Databases: MySQL, PostgreSQL, or Microsoft SQL Server: Profiles, account information, and engagement metrics
  • NoSQL Databases: MongoDB, Cassandra, or Reddis social media posts, comments, and user-generated content.
  • In-Memory Databases: Like Redis or Memcached - Data caching and real-time interactions.

Pricing:



Graphical Representation:

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Figure 1.1: Share click-worthy content

Figure 1.2: Build an engaged audience

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Figure 1.3: Buffer will publish everything for you to save time, and it’ll showcase your work with automated reports.


Figure 1.4: With Buffer’s permission levels and approval flows, your team can work freely without any micromanagement.

Limitations:

  • Limited Social Platform Support
  • Expensive for Advanced Features
  • Limited Automation
  • Basic Analytics
  • Learning Curve
  • No Built-in Content Creation Tools
  • Limited Customer Support
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